Real American Hardwood Leaders Issue Statement Touting the Benefits of Hardwood
Real American Hardwood Issues
Press Release on American Hardwood Benefits
RAHC is Working for You
On Friday, March 3, 2023 – American Hardwood Industry Leaders issued a statement touting the benefits of Real American hardwood products over wood-look alternatives. The statement comes after the recent train derailment, fires, and chemical spill in East Palestine, Ohio, and calls from the hardwood industry to educate the public on dangers of lookalikes vs the healthy attributes of real wood products.
The press release can be accessed here https://nhla.com/030623/
The press release also included a video from the RAHC’s social media campaign featuring an influencer installing Middle Tennessee Lumber’s flooring in his workshop and discussing its health benefits (thank you, Hardwood Manufacturers Association, Middle Tennessee Lumber, and Wayne Lee for coordinating with the influencer and getting Real American hardwood flooring to him to use!)
You can watch the video by clicking on the link below, or you can access it here on YouTube: https://www.youtube.com/watch?v=UyVD5-0zFCI
NHLA is a sitting board member, donor and promoter of the Real American Hardwood Coalition. The mission of RAHC is to unite the collective efforts and resources of the industry to advance American hardwoods as the Naturally Authentic choice. Our Vision: Connecting the world to the benefits, beauty, and enduring value of American hardwoods for a sustainable future.
Your donation of the RAHC will continue to fund these important outreach opportunities. Please visit https://realamericanhardwood.org/ to give today!
Also of note: working together, the Decorative Hardwood Association (DHA) and NWFA have just released a new Life Cycle Analysis/Environmental Product Declaration (EPD) for Engineered Wood Floors. The new edition compliments NWFA’s previous Solid Wood Flooring EPD.
Both can be downloaded here: https://nwfa.org/environmental/
The new study reports the environmental impacts of engineered wood flooring from raw material extraction to disposal (Cradle to Grave). EPDs have quickly become the international standard for measuring a product’s total greenhouse gas emissions, commonly known as carbon footprint. The results couldn’t be better, as indicated in the attached graph that compares the total Global Warming Potential (GWP) of wood flooring against all competing product categories that have created these tools (Tile, Vinyl, Carpet).
Please use and source the studies often to showcase the real scientific proof that separates our natural product from unnatural lookalikes.