Real American Hardwood Website Earns Web Excellence Awards
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Real American Hardwood Website Earns Web Excellence Awards
WASHINGTON, D.C., June 13, 2023 – The Real American Hardwood Coalition (RAHC) has announced that its website, RealAmericanHardwood.com, earned three Excellence Awards in the categories of Lifestyle, Services + Utilities, and Sustainability from the Web Excellence Awards program. In its ninth year, the global competition recognizes the best of the best in web design and development.
“On behalf of the Real American Hardwood Coalition, we’re honored that RealAmericanHardwood.com was recognized with three Web Excellence awards,” said Michael Martin, president and CEO of the National Wood Flooring Association, and a RAHC Board member. “We set out to develop a website that helps homeowners envision their world built with Real American Hardwood® products and empowers them to make informed decisions by separating fact from fiction when it comes to real wood. These honors highlight our work and the entire industry can be proud of the website and these achievements.”
Designed by CANVAS United, the website educates consumers and the design/build community on the advantages and benefits of Real American Hardwood products in ways that make emotional connections. Interactive modules engage consumers and compare the appearance, durability, value, home health, and environmental attributes of real wood products to faux, wood-look alternatives. The site also serves as a hub for project ideas, maintenance tips, and environmental facts, and explores how hardwood is influencing lifestyles and culture in the modern world.
Mark Lainas, president of CANVAS United said, “We couldn’t be more excited to have received these awards for our work in partnership with the team at the Real American Hardwood Coalition. It’s a testament to the creatively driven relationship that we have and we look forward to continuing this successful collaboration as we go into our campaign launch later this year.”
This year’s Web Excellence Awards competition brought in more than 1,350 entries from 39 countries. Winners were selected by a panel of marketing gurus, advertisers, communications specialists, and web experts. All entries were judged on their innovation, creativity, implementation, and impact.
Experience the website and get inspired to Build Your World™ with Real American Hardwood products at RealAmericanHardwood.com.
About the RAHC
The Real American Hardwood Coalition (RAHC) inspires a stylish and healthy environment by educating consumers and the design/build community on the many benefits of Real American Hardwood® products—including appearance, durability, lifetime value, healthy home, and sustainability. Visit RealAmericanHardwood.com for more information.
About CANVAS United
CANVAS United is an award-winning, digitally centered creative agency on a mission to build the brands of the future by creating digital brand experiences that drive growth for its clients. By staying in step with America’s ever-evolving culture, CANVAS is able to deliver engaging and timely content and experiences that provide true value for people and society.
From their offices in New York City and Huntington Beach, California, this team of creative problem solvers are part of the John Gallegos owned independent network, the UNITED COLLECTIVE. For more information, visit canvasunited.com.
About the Web Excellence Awards
The Web Excellence Awards serves as a platform for entrepreneurs, web developers, and digital gurus to showcase their work and participate in regular web awards competitions worldwide. Its objective is to become one of the most esteemed web competitions, honoring creativity, innovation, and dedication among the winners.
Editor’s Notes: Real American Hardwood is a registered trademark and Build Your World is a trademark of the Real American Hardwood Coalition.